• ‘Flavourful’ UX Learning Journey in Singapore: Experience Design through Senses
    Finally, Singapore, here I come! On 5th December 2013, I had the great opportunity to attend the “User Experience Singapore (UXSG) Meetup #7 – Experience Design through Senses”, held by the UXSG Community Group, at Microsoft ...
  • Why Startups & Enterprises in Asia should Invest in UX
    User Experience is not such a strange term in the west, as compared to the Asian region. Startups, often like big enterprise, omit investment in UX. Image courtesy: Homestead UX (User Experience) is not such a strange term in ...
  • UX Malaysia 2013
    UX Malaysia 2013 is the first User Experience conference in Malaysia, initiated by the founder, Izwan Ismail. We are happy and proud to be part of the premier event. The UX Malaysia gang! The event was held at Microsoft ...
  • E-Commerce Series: How are Tesco and Redmart changing the groceries sale space online
    Selling perishable items like milk and bread online is not an easy business. Websites like Tesco and Redmart are redefining how groceries can be sold online Picture for representative purposes only (Courtesy: Amy ...
  • UX Scene, Taiwan Style
    3 Things I learned from Happy UX Design Conference 2013 Last week, I attended the event HAPPY UX Design Conference 2013 in Taipei. It was indeed a great event that was collectively organized by the local UX ...
  • Remote Usability Testing vs. Classical Laboratory Testing
    A recent study conducted by STRATO shows that usability testing as a compliment to traditional laboratory tests can be used, for both methods were able to identify the same problems. STRATO AG is an internet service provider ...
  • The Good, the Bad, the Ugly: Rakuten.com.my
    This article is the second instalment of our series of e-commerce websites reviews.   Prominently placed categories and swift checkout processes are strengths for Rakuten Malaysia’s website. What did they get wrong? ...
  • The UX Challenge: Who sells fashion better? Zalora or Love, Bonito?
    This article is one of our series of e-commerce websites that we will be reviewing. Online shopping is becoming increasingly popular by the day. Many people browse through e-commerce websites and search engines to find and ...
BLOG: LATEST POSTS
New Update of Google Chrome Mobile Browser: Killed or Improved UX?
/ September 15, 2014
Well known on providing the best user experience possible, the first thing that you will read on About Google page about their philosophy: #1: Focus on the user and all else will follow. Google recently updated their Android mobile browser with a major design overhaul, but how did it ...
E-COMMERCE SERIES: UX of Lazada’s Revamped Site Design
/ September 9, 2014
Lazada trying to close the gap of online and offline shopping. What’s new and what can we learn from? This article is one of our series of e-commerce websites that we are user testing and reviewing. A few months back, Lazada launched a new site in Singapore along with a new logo. The ...
HOTEL BOOKING WEBSITES: 5 MUST HAVE FEATURES
/ August 16, 2014
Irrespective of hotel booking websites you enter, you will find a ton of information: places, types of hotel, location, different ways to book a room, etc. Indeed, thanks to hotel booking websites, you can find, on one hand, a hotel but on the other hand, you will be able to get so ...
A Look into UX of LINE Messenger
/ July 21, 2014
Like every giant smartphone brands that are struggling hard to build ‘ecosystem’ by extending services (music streaming, cloud storage etc.) for their users, messenger apps are on similar routes to acquire and retain users as well. LINE is one of them that did it pretty well. They ...
Remote Usability Testing: What Why How
/ July 16, 2014
What is Remote Usability Testing? (If you are new to usability testing, you’re highly encouraged to read Usability Testing: What Why How beforehand). The main difference between remote testing and ordinary testing would be the location of the tester. Remote usability testing requires ...